Keyword Research – Part Four

Welcome to Part 4 of the Guide to SEO which covers keyword research and keywords to target on your site to get new traffic.

Keyword research is one of the most essential, worthwhile, and high return actions in the SEO field. Ranking for the correct keywords can make or break your website. Researching into your market’s keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers in general and there marketplace.

It’s not always about getting visitors to your site, but about getting the right kind of visitors. With keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking.

To make sure you are going to optimise for the right keywords you will need to do some checks first.

Make sure the keyword is relevant to the content on the site. Will users be happy clicking on your site for that keyword? Will they find what they are looking for? Will it get you conversions on the site if yes to all these than that is a good start.

Next search this keyword in search engines and get a feel for the competition. Are the results you see similar businesses to yourself? How competitive is this search term? Are there adverts for this keyword this will give you an idea if it is a popular search term?

Visit and using exact match search the term and see the traffic if gets on a monthly basis globally and in the UK.

If you are still not sure than you could create a Google Adwords campaign and use the keyword using exact match and see what traffic and conversions come from this keyword after collecting the data you have received through this test.

If you are happy with the keyword after testing it through this process then it good to go with this keyword for your site.

Hope you have found this useful and if you require more information about keyword research or anything else regarding SEO then please get in touch with us via our website.

SEO Friendly Design & Development

Welcome to Part Three of the Guide to SEO.


To be able to achieve a high ranking in Google or the other search engines you need to have a website that is accessible, has a good design, well written content and is easy to navigate. To achieve these things it takes time and planning but it is time well rewarded in the end.

For example would you visit a site that did not look good or it had no content on it. NO, so why expect users to stop on your site if it does not do the above correctly.

Below are the tips to make a friendly SEO website that the search engine will crawl with ease.

  1. Simple and Clean design so the user can see the content easily and be able to look around the site without any distraction.
  2. Follow W3C Standards
  3. Easy Navigation including a breadcrumb so the user can navigate forward and back around the site
  4. Use JavaScript over Flash so users can view your site on all browsers and devices
  5. CSS Image replacement to help page loading time for the user
  6. Make sure your non-www version is redirecting to your www or the other way round or this will be classed as duplicate content.
  7. Friendly URL’s that are short and more relevant-looking links to web pages making it easier for the user to know what the page is about.
  8. Custom 404 page show the user knows an error has happened on the page but has been alerted and shown other pages to move on to.
  9. Block pages that you don’t want search engines to crawl so these won’t be seen on the search engines and get traffic that you may not want.
  10. Use heading tags so it tells the search engine and user what the page is about
  11. Accurate xml sitemap so search engines can crawl your site easier
  12. Use rel-canonical to help duplicate content and this tell search engines your preferred choice of a page
  13. All Images to have ALT tags to help with accessibility issues
  14. Meta Titles no more than 70 characters and that each unique to each page
  15. Meta Descriptions no more than 156 characters and that each unique to each page. Meta descriptions allow you to influence how your web pages are described and displayed in search results
  16. Sharing social media buttons on your site you people can share your content on social media.
  17. Keep pages fresh with new content

I hope this has helped any queries anyone has had about a friendly website for search engines. Please look out for part four of the Guide to SEO.

If you have any questions then please comment below and we will try and assist you here at Wida Search. For more information regarding SEO or would like any of our SEO services please visit our website.

The Guide to Google – Part Two

Google has changed over the years dramatically from just displaying ten results per page to have shopping, images, maps and videos on their search results.

Today’s blog post will take you through the search results that appear on Google search.


Google’s over the Years

Today is Google’s 14th birthday after being formed by Larry Page and Sergey Brin in 1998. They have developed over the years to be one of the biggest companies in the World. To read more on the history of Google please view here.

As you can see in the image below Google searches have gone from strength to strength in the last six years making them the ideal place to get information from.



Google Search

Google search is split into two sections with an organic section and a paid section. You will see in the image below that the paid search highlighted in red dominates the top of Google and down the right hand side.

To be positioned in the paid search you have to have a Google Adwords campaign where you can create adverts that can display on the search results when certain keywords are searched. If your ad gets clicked then you pay a fee that you have bidden to get to the position on the search.

To appear on the organic/natural search this is determined by the relevancy, authority and trust of the site for that search query. More information on this can be found on our SEO website



Google Local

Google has incorporated maps into their search results and this helps local businesses appear for local searches and is helpful to the user if they require to source there item from a local supplier or business. You can create this for your business by visiting Google Places.

You will see how this looks in the image below



Google Shopping

When searching for a product like a piece of clothing Google shows the top three related searches from the shopping section in the organic search. The information that is shown is an image of the product, name of the product, price and website as you can see below. You can set this up so your products can be seen by setting up an rss feed of your products and going to Google Merchant Centre.



Google Videos

Google has incorporated YouTube videos into the search results and this can help the user be able to interact with their search query. To get your videos shown on the search results you can submit a video sitemap to Google to index you video from your site. Please see how a video looks like on a search query below.



I hope you have found part two helpful and if you do require any marketing services for your website then please visit our website and get in touch with us.

Understanding the Search Engines – Part One

Here at Wida Search we are going to start from the beginning and give you a guide to how SEO works so you can implement your own site to get it ranking better on Google and other search engines. Today we are starting with looking at how search engines work.


How Search Engines Work

Search Engines like Google have four key roles crawling, building an index, calculating relevancy and rankings and providing results for the user.

The way search engines crawl a website is via links so it will collect each web page, PDF, JPG or any other file type. Through links the search engine robots can reach billions of interconnected documents.

Once the engines find a page it will glance at the code on the page and store parts of the page to its hard drive ready for it to be recalled for a search query. There are many data centres around the world storing this data ready to give a search query its most relevant data.


Providing Results

When a user is on a search engine and searches for something online the search engine has two jobs to do, first return all the relevant pages to that search from its hard drive and secondly rank the results in order of importance.

At the moment major search engines typically show importance by popularity, the more popular the site, page or image the more important this must be.

Popularity and relevance are not determined manually, the engines have mathematical algorithms to sort out the good from the bad and then rank then in accordance. These algorithms have hundreds of ranking factors to consider in ranking a website number one or on page 10.


Search Engines

They are two main search engines which are Google and Bing as Yahoo does no longer get the traffic it once had. Google is considered the dominant search engine because of the user interaction it gets compared to Bing, However these two search engines have different ranking factors to each other which results in different results for the user.



This hopefully has given you some knowledge how search engines work and how it collect data and gives this data to the end user.

Hope you are looking forward to Part Two of SEO.

Welcome to Wida Search

Welcome to Wida Search’s first blog post and our NEW website.

We have launched a website dedicated to Search Engine Optimisation (SEO), Pay Per Click (PPC) and Social Media Marketing to help you drive more traffic to your site and improve sales.

Wida Search is part of Wida Group who has been established since 1998 and has built up a reputation as one of the East Midlands leading web marketing companies.

We will be posting about latest SEO news and giving your tips on how to do SEO yourself.

It is an exciting time for us here at Wida Search and is inviting you all on this journey with us.

Happy Marketing

Wida Search Team