Welcome to Part 4 of the Guide to SEO which covers keyword research and keywords to target on your site to get new traffic.
Keyword research is one of the most essential, worthwhile, and high return actions in the SEO field. Ranking for the correct keywords can make or break your website. Researching into your market’s keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers in general and there marketplace.
It’s not always about getting visitors to your site, but about getting the right kind of visitors. With keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking.
To make sure you are going to optimise for the right keywords you will need to do some checks first.
Make sure the keyword is relevant to the content on the site. Will users be happy clicking on your site for that keyword? Will they find what they are looking for? Will it get you conversions on the site if yes to all these than that is a good start.
Next search this keyword in search engines and get a feel for the competition. Are the results you see similar businesses to yourself? How competitive is this search term? Are there adverts for this keyword this will give you an idea if it is a popular search term?
Visit https://adwords.google.com/o/KeywordTool and using exact match search the term and see the traffic if gets on a monthly basis globally and in the UK.
If you are still not sure than you could create a Google Adwords campaign and use the keyword using exact match and see what traffic and conversions come from this keyword after collecting the data you have received through this test.
If you are happy with the keyword after testing it through this process then it good to go with this keyword for your site.
Hope you have found this useful and if you require more information about keyword research or anything else regarding SEO then please get in touch with us via our website.